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Before creating a trade campaign, we usually begin by looking at the competition, the trade pubs and then coming up with a creative idea that looks and feels totally fresh. With Nexus Greenhouse, we discovered that most greenhouse manufacturers seemed to take their polaroid camera, go out and shoot a…
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With Collinsworth, Alter, Lambert, LLC (CAL), we had a dual assignment. First off, they wanted to expand their core risk management business to the construction industry. Secondly, they wanted to introduce a new consumer line of insurance. We started by meeting with the sales team to learn what they felt…
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One of the benefits of building strong relationships is that you often get introduced to other potential clients. Case in point – our relationship with the Boys & Girls Clubs and our involvement with the Concours d’Elegance was how we were introduced to the Rick Case Automotive Group. When they…
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On a chilly (for a south Floridian) morning in late August, as we woke up to the beauty of the fog covered Blue Ridge Mountains, it hit us. At 3,486 feet above sea level, everything is just a little above the ordinary. On this particular morning, we lucked into one…
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Where’s your comfort place? Well, if you’re like us (and we took a little poll), it could be that you are the captain of your own ship sailing around the world. Or, maybe you’re a passenger aboard someone else’s ship, just relaxing on deck as you cruise around the world.…
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When a popular Miami cigar shop moved into our community, they came to us to help make the big announcement. By using local print media and a targeted email campaigns, we successfully welcomed Deco Drive Cigars and all their friends (including Chubby, Stubby, Churchill and Slim) to the neighborhood. We…
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No matter how old we are, we’re still kids at heart – right? That was the idea behind the campaign for JEM4 and their exotic car leasing business. You see, we remember getting Corgi Toys from dad when he came home from those countless business trips or how you wished…
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Our partnership with Nielson Hoover Group allowed us to get back to our B2B roots. Not only for the parent company, but for all of their subsidiary companies as well. Here are a few of the campaigns we’ve created for Nielson, Hoover & Company over the years, both in print…
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As a part of the Nielson Hoover Group of companies, Collinsworth, Alter, Fowler & French (CAFF) has built a reputation as being a leader in the commercial insurance industry. They’ve done this by making the process of insuring a broad range of businesses less complicated. So when it came to…
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What is the Paragon Factor? It’s the power to make things happen. It’s the money that fuels your business. It’s the financial ballast that keeps your business afloat. Or to us, it was the power of the Saturn V rockets that took man to the moon or the solid roots…
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