We’ve been a proud supporter of the Boys & Girls Clubs of Broward County for many years. When they asked us to create an annual event that would help raise funds for the kids, we jumped at the chance. Well, the fact that the event was to create Concours d’Elegance to rival Pebble Beach didn’t hurt either. We’ve always been big fans of classic cars and history, so combining them was a no brainer. We started with the theme of “Be a part of automotive history” and chose certain historical events that coincided with great cars. In less than 5 years, we helped the Boca Raton Concours become the highest grossing event in Boys & Girls Club history. We were also rewarded by receiving a “Judges Choice” Addy.
Client : Boys & Girls Clubs
Categories : Advertising, Branding, Marketing, Print, Collateral, Out-Of-Home