As a kid, I grew up with two passions, advertising and aviation. One, I used to tag along with my dad on Madison Avenue. The other, I used to sit on a fence at the end of a dinky airport runway and watch the planes take off and land for hours on end. As I grew up, my fascination with planes reached new heights, too. I like to think this comes through in our new campaign for Falcon Aerospace. In the purest sense, the company manufactures precision metal plates and space-age alloys. Cool? Sure. But not nearly as cool as what their passion for precision work leads to – awesome machines piloted by the best, brightest and bravest and taking all of us the edge of space, and back safely, day after day.