This began as an entire rebranding effort. Yacht Haven, to put it kindly, was a resort that had been neglected by previous owners and had tumbled into a state of awful disrepair. We were brought on by the new ownership team to rebrand the resort and amplify the 26+ million transformation they continue to invest in the property, including a new clubhouse, resort pool, fitness center, facilities, landscaping, motorcoach sites, etc.

We developed the site to launch the “New Yacht Haven” brand. This was done in conjunction with rebuilding and re-establishing damaged relationships the old owners had with key partner groups, such as Good Sam and building new relationships with other industry partners including Camp Florida, Camp Spot, RoverPass, and more; launching an ongoing email campaign; creating a quarterly newsletter; designing and managing social media profiles; developing trades how materials; and a whole lot more.