As the Chiropractic industry began to change and more and more chiropractors turned to “cash” practices because many insurance companies and HMO organizations did not cover chiropractic care, they turned to alternative ways to bring in patients and cash flow. That’s where the concept of the “BioVeda Revolution” began. We wanted to create a campaign that made the doctors feel empowered and gave them a sense of taking back control of their practice. Oh yeah, and did we say we liked the constructivism look as well?