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As a kid, I grew up with two passions, advertising and aviation. One, I used to tag along with my dad on Madison Avenue. The other, I used to sit on a fence at the end of a dinky airport runway and watch the planes take off and land for…
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We’ve been a proud supporter of the Boys & Girls Clubs of Broward County for many years. When they asked us to create an annual event that would help raise funds for the kids, we jumped at the chance. Well, the fact that the event was to create Concours d’Elegance…
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When United League Baseball came to us with the dream of resurrecting minor league baseball in Texas, they gave us the challenge of going from logo to league in just six months. We branded the league, each city’s team, and helped secure league sponsors and develop a season ticket program.…
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The “Favorite Wharf Memory” campaign was based on stories we heard from guests after they visited this Gulf Coast resort destination. They shared great tales of fishing the back bay for Red Fish, cruising the azure water of the Gulf of Mexico, playing a round of golf at one of…
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When AIG Baker first approached us to help market their new family entertainment district called The Wharf, they had just broken ground on this “do anything you can imagine” destination. There was literally nothing to show other than dirt being moved around, so we figured, “lets show people what can’t be…
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Many companies have their ups and downs, but for a Trampoline & Ninja Park, that’s the best part of doing business. For this new start-up, the idea of a vertical market took on a whole new meaning. With fun images, bold colors, and a powerful positioning statement, we believe we’ve…
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Taking care of a client’s brand is sort of like a doctor taking care of a patient. First you listen carefully, ask all the right questions, then take all the pieces of the puzzle and put them together for a clear picture before recommending the best course of action. That’s how Doctor Aden at…
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Before creating a trade campaign, we usually begin by looking at the competition, the trade pubs and then coming up with a creative idea that looks and feels totally fresh. With Nexus Greenhouse, we discovered that most greenhouse manufacturers seemed to take their polaroid camera, go out and shoot a…
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With Collinsworth, Alter, Lambert, LLC (CAL), we had a dual assignment. First off, they wanted to expand their core risk management business to the construction industry. Secondly, they wanted to introduce a new consumer line of insurance. We started by meeting with the sales team to learn what they felt…
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One of the benefits of building strong relationships is that you often get introduced to other potential clients. Case in point – our relationship with the Boys & Girls Clubs and our involvement with the Concours d’Elegance was how we were introduced to the Rick Case Automotive Group. When they…
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