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How did an old orange grove left to despair become one of the most spectacular motorcoach resorts in America? It took plenty of vision, years of planning, and help from a marketing team that went way beyond marketing. We were there from day one and found ourselves on a journey…
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The “Favorite Wharf Memory” campaign was based on stories we heard from guests after they visited this Gulf Coast resort destination. They shared great tales of fishing the back bay for Red Fish, cruising the azure water of the Gulf of Mexico, playing a round of golf at one of…
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When AIG Baker first approached us to help market their new family entertainment district called The Wharf, they had just broken ground on this “do anything you can imagine” destination. There was literally nothing to show other than dirt being moved around, so we figured, “lets show people what can’t be…
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On a chilly (for a south Floridian) morning in late August, as we woke up to the beauty of the fog covered Blue Ridge Mountains, it hit us. At 3,486 feet above sea level, everything is just a little above the ordinary. On this particular morning, we lucked into one…
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We’ve been a proud supporter of the Boys & Girls Clubs of Broward County for many years. When they asked us to create an annual event that would help raise funds for the kids, we jumped at the chance. Well, the fact that the event was to create Concours d’Elegance…
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Many companies have their ups and downs, but for a Trampoline & Ninja Park, that’s the best part of doing business. For this new start-up, the idea of a vertical market took on a whole new meaning. With fun images, bold colors, and a powerful positioning statement, we believe we’ve…
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Taking care of a client’s brand is sort of like a doctor taking care of a patient. First you listen carefully, ask all the right questions, then take all the pieces of the puzzle and put them together for a clear picture before recommending the best course of action. That’s how Doctor Aden at…
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With Collinsworth, Alter, Lambert, LLC (CAL), we had a dual assignment. First off, they wanted to expand their core risk management business to the construction industry. Secondly, they wanted to introduce a new consumer line of insurance. We started by meeting with the sales team to learn what they felt…
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Where’s your comfort place? Well, if you’re like us (and we took a little poll), it could be that you are the captain of your own ship sailing around the world. Or, maybe you’re a passenger aboard someone else’s ship, just relaxing on deck as you cruise around the world.…
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How do you drive funding for a not-for-profit community skate and BMX park? You go old school and reach out to civic-minded local businesses on a grassroots level. We recently invited businesses near Drop In to sponsor the park by purchasing a limited-series banner that will be seen by the…
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