How do you drive funding for a not-for-profit community skate and BMX park? You go old school and reach out to civic-minded local businesses on a grassroots level. We recently invited businesses near Drop In to sponsor the park by purchasing a limited-series banner that will be seen by the thousands of moms, dads, students and action athletes who visit the park each month. It’s great visibility. It’s incredibly affordable. It’s a feel-good investment in the community. And we got to have fun turning advertising into RADvertising.

Versions of these B2B emails and flyers went out to local businesses, plus, posters were made to showcase the banner sponsorship program at the park.