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As a kid, I grew up with two passions, advertising and aviation. One, I used to tag along with my dad on Madison Avenue. The other, I used to sit on a fence at the end of a dinky airport runway and watch the planes take off and land for…
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We’ve been a proud supporter of the Boys & Girls Clubs of Broward County for many years. When they asked us to create an annual event that would help raise funds for the kids, we jumped at the chance. Well, the fact that the event was to create Concours d’Elegance…
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When United League Baseball came to us with the dream of resurrecting minor league baseball in Texas, they gave us the challenge of going from logo to league in just six months. We branded the league, each city’s team, and helped secure league sponsors and develop a season ticket program.…
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Many companies have their ups and downs, but for a Trampoline & Ninja Park, that’s the best part of doing business. For this new start-up, the idea of a vertical market took on a whole new meaning. With fun images, bold colors, and a powerful positioning statement, we believe we’ve…
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Taking care of a client’s brand is sort of like a doctor taking care of a patient. First you listen carefully, ask all the right questions, then take all the pieces of the puzzle and put them together for a clear picture before recommending the best course of action. That’s how Doctor Aden at…
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On a chilly (for a south Floridian) morning in late August, as we woke up to the beauty of the fog covered Blue Ridge Mountains, it hit us. At 3,486 feet above sea level, everything is just a little above the ordinary. On this particular morning, we lucked into one…
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Our partnership with Nielson Hoover Group allowed us to get back to our B2B roots. Not only for the parent company, but for all of their subsidiary companies as well. Here are a few of the campaigns we’ve created for Nielson, Hoover & Company over the years, both in print…
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What is the Paragon Factor? It’s the power to make things happen. It’s the money that fuels your business. It’s the financial ballast that keeps your business afloat. Or to us, it was the power of the Saturn V rockets that took man to the moon or the solid roots…
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How do you drive funding for a not-for-profit community skate and BMX park? You go old school and reach out to civic-minded local businesses on a grassroots level. We recently invited businesses near Drop In to sponsor the park by purchasing a limited-series banner that will be seen by the…
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We helped take a company known for providing tanning products to the body building industry and helped build them into one of the tanning industry’s premier brands. We did this by helping them take their horizontal brand and introduce it into a variety of vertical market, even successfully marketing one…
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