Where’s your comfort place? Well, if you’re like us (and we took a little poll), it could be that you are the captain of your own ship sailing around the world. Or, maybe you’re a passenger aboard someone else’s ship, just relaxing on deck as you cruise around the world. Most of us have a dream envisioning what our retirement will look like, but we have difficulty planning for it. That’s how we approached this campaign for EJReynolds. We talked to our families, friends, neighbors, and even the postman, and discovered that although their ideas of retirement were quite diverse, each one of them had a clear vision for their future. We took these stories and turned them into a comprehensive, eye-catching campaign that included print, interactive and out-of-home media. No matter where your comfort place is, EJReynolds can help you get there.