When United League Baseball came to us with the dream of resurrecting minor league baseball in Texas, they gave us the challenge of going from logo to league in just six months. We branded the league, each city’s team, and helped secure league sponsors and develop a season ticket program. But the campaign that really made us feel like kids again was marketing ULB’s Winter League. This campaign combined the best of the boys of summer with our favorite childhood memories of playing in the winter.