One of the benefits of building strong relationships is that you often get introduced to other potential clients. Case in point – our relationship with the Boys & Girls Clubs and our involvement with the Concours d’Elegance was how we were introduced to the Rick Case Automotive Group. When they were awarded the first Smart Car dealership in the country, they asked us to help promote it. Even though we had to work within the structure of Smart’s corporate advertising standards, we were able to deliver smart and creative ad concepts by incorporating some of the client’s passions into the creative concept, including yachting and their commitment to local law enforcement. Oh, and the Evolution ad – that was us just us having a good time poking fun at minivans.