When AIG Baker first approached us to help market their new family entertainment district called The Wharf, they had just broken ground on this “do anything you can imagine” destination. There was literally nothing to show other than dirt being moved around, so we figured, “lets show people what can’t be done at The Wharf.” The “One of the Few Things” campaign was based on the fact that at The Wharf, you would soon be able to do almost anything…except, maybe, buck a rhino or play dino polo. As for catching that back bay monster… that depends on how big a fish tale you’re willing to spin.