What goes into those breakfast burritos anyways? That was just one of the questions we asked consumers to ponder while they were looking for a healthier alternative to a fast breakfast. With the Juiceblendz breakfastblendz campaign, we mixed up a healthy marketing program for this healthy start to the day with an in-store marketing campaign combined with traditional print and a grassroots effort that put a cup into door hanger bags that were distributed throughout targeted franchise markets with the offer to take a free test spin in a Juiceblendz blender.