The idea of co-working space has evolved over the years from your neighborhood coffee house meeting place to a space where entrepreneurs can rent a desk, share meeting rooms and collaborate with other like-minded professionals. When Lakeside decided to re-work their executive office space and incorporate this innovative, new shared space concept, they turned to us. The inspiration behind this B to C campaign came from the countless motivational postings that seem to be popping up on social media every day. We just took a little different creative twist to promote LES.