Deer Creek is a cozy Class A motorcoach community of just 69 sites located smack in the heart of Virginia’s Blue Ridge Mountains. Like many boutique resorts, they’d done their level best to brand themselves over the years but realized they were long overdue for a marketing reboot that provided a clear message, look, feel and path forward.

We’ll come right out and say that as a boutique resort, the Deer Creek budget was nowhere near as majestic as the Deer Creek views. Still, we saw the pride and passion owners had in their community. We understood that smaller is often better. Most of all, we knew we could deliver a solid rebrand and set this magical little resort up for the foreseeable future while keeping costs in check.