As a part of the Nielson Hoover Group of companies, Collinsworth, Alter, Fowler & French (CAFF) has built a reputation as being a leader in the commercial insurance industry. They’ve done this by making the process of insuring a broad range of businesses less complicated. So when it came to us developing a trade campaign for them, we followed the same principle – don’t complicate the message. So, to show the wide variety of businesses types CAFF represents, we used simple visual analogies that tied one business to another.
Client : Nielson Hoover Group.
Categories : Advertising, Branding, Marketing, Print