It wasn’t like we had to be Indiana Jones kinda smart to discover the inspiration for this print and broadcast campaign for Muvico. This one-of-a-kind movie going experience, with it’s Ancient Egyptian architectural theme, made digging up lines like “Watch like an Egyptian” or “A theater fit for a Pharaoh” easy. But we think our favorite part of this grand opening campaign was the directions –“Paradise 24, located west of the Nile, north of the pyramids, right behind the Publix.”