About a decade ago, we were asked to create a campaign for a local salon. Having never worked on a campaign for a salon before, obviously, we headed to the golf course (where we often do our best thinking). By the time my friend, Jason (a frequent collaborator) and I…

Sometimes you and your creative partner (in this case, my friend, Alan Williamson), come up with an idea that even though the two of you think is “brilliant”, the logistics make it almost impossible to produce. This was one of those times and may just be the source for the…