Campaign: Hot!

About a decade ago, we were asked to create a campaign for a local salon. Having never worked on a campaign for a salon before, obviously, we headed to the golf course (where we often do our best thinking). By the time my friend, Jason (a frequent collaborator) and I had started the back nine, (a 552 yard par 5) we had it. When you go to a beauty salon, you go in cold but come out hot, right? Wa-lah, a campaign was born… or so we thought. Again, as with all creative presentations we go in with more than one idea. In this case, the client liked one of the other concepts better. So, once again, one of our favorite campaigns ended up on the pile of dejected comps. But that doesn’t mean we can’t share the ads with our friends. Hope you like it as much as we did.

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